The Main Pillars on Which Success of Your Website Depends – Procrastinators Please Don’t Read

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by: Nirjara Rustom
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Keywords: ecommerce , success , business ,

I am willing to bet that before reading this article you may have already read some other articles and/or ebooks that teach you how to have a successful presence online. You may have also purchased CDs or DVDs, membership sites, etc. Some of the information that you have read may have convinced you that a particular strategy should work. Maybe you even got an a-ha moment. And sometimes you felt as if it was all BS information and it won’t work. Irrespective of what you thought or felt, sometimes you gave it a shot and sometimes you didn’t. Maybe you were too busy, maybe you procrastinated. Whatever. Today, this has to change. Do not read further if you don’t plan to give these strategies a shot. If you read it, you’re ethically bound to implement it. Now decide what you want to do; the close icon is on the top right corner of this browser.

Since you’re continuing to read this article, I’m hoping that you’re really serious about succeeding online. Because I’m about to hand you a real blueprint that is guaranteed to make you succeed, but only if you take action. Ready? Let’s begin!

Let us first consider a normal sales process. You receive an enquiry. You note the phone number and address and take an appointment. You then visit the prospect and perform your marketing act, whatever it is. If the prospect needs time, you go back and follow up after a few days. This goes on until the prospect either buys from you, or tells you to get lost because he has found another vendor. Since I don’t know you and your products / services, I have purposely omitted stuff like giving samples, showing customer lists, showing testimonials, proving credibility, etc, because we have very little space here and a lot of ground to cover.

Now, you know very well that this process works. All you have to do is implement it in your online business by adapting your website to the strategies! Let me explain:

Let’s say that a visitor has arrived at your website. You first greet the visitor, the same way you would if he were physically in front of you! You also grab his attention by convincing the visitor that he has arrived at the right place. Since I don’t know your business, I’ll give an example – if you were selling gardening tools, there should be at least one picture of a garden and one of the gardening tools that is immediately noticeable. This assures the visitor that he is in the right place.

Another way to grab his attention is to have a killer headline that covers at least one of the most important fears / problems / comforts / pleasures etc that your prospect is probably seeking. It should also cover the solution that you’re offering. This headline should be in a little loud font so that it is easily noticeable.

We also need your prospects contact details so that we can follow up on them. However, this isn’t possible when the prospect is in front of you! Worst still, the prospect can actually walk away on your face as you’re demonstrating your product / service! Since it is online, he can simply close the browser. So, to get your prospect’s contact details, you need to “bait” him, by giving him something in return. How do you do this? Simple – just offer a free downloadable report / ebook that is very much related to the product or service you provide, if he signs up for your newsletter. For example, let's say you’re in the web design and hosting business and you offer a free ebook called “8 Most Expensive Mistakes You Should Avoid When Creating Your Website” if the prospect registers with you. Since the prospect is looking for web design / hosting, he will find your offer irresistible and will sign up with you - your job is done! Inform them that the report will be emailed to them instantly to the email address they use for registering. Or you can just email them the download link. This way, the prospect won't give a false ID.

You now have your prospect’s contact details and it is time to follow up with the prospect. You can actually automate this process by using an autoresponder system. There any many hosted autoresponder and email list management solutions available in the market, like aweber, getresponse, etc. You can even find some autoresponder software that you can install on your own server so that you don’t need to pay any monthly fees, like Autoresponse Plus. In fact, I've even written an article on this subject which you can find at:

http://www.bharatbhasha.com/email.php/98802

You can begin your follow up process with some great tips on the subject of interest. After 2 emails, you can send a commercial offer for your products. You can even include a discount code that has a special offer.

This concludes a short and sweet article on how you can boost your ecommerce website sales. But only if you implement the strategies. Will you? Or will you just ignore them and carry on with your routine, waiting for a magic angel to boost your business? Remember, if you continue doing what you've always done, you will continue getting what you've always got. Now stop reading and start implementing what you've just learnt; don't put it off for later. Tomorrow never comes.

About the Author

Nirjara Rustom moderates the ecommerce section of http://www.bharatbhasha.com at http://www.bharatbhasha.com/ecommerce.php. The content here is free to read, so do check it out.
Source: www.isnare.com
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